Abstract
The communication and the public relations field has always represented an interest for many specialists in this field, and not only, because it represents, debates and brings solutions to the problems we face every day. The research aims to highlight the communication style adopted by parents in the relationship with the kindergarten, the methods they are using and the changes they want for the future. The research was done using the tools of the questionnaire, in an attempt to identify the strategic areas of communication existing in this institution. Knowing the current situation from the direct wishes of the beneficiaries and their proposals for improving the communication process, it remains the task of specialists to choose the most appropriate strategies for quality in communication, obtaining thereby also quality in education. The results of this research are interpreted and presented with percentages for each response version. One reason for choosing this theme is that the educational system is based on human formation and we believe that investing in this field is very important.
Key words: communication, education, educational system, quality