DES HEROS DE NOTRE TEMPS ? DONALD (TRUMP) ET BILL (GATES) VUS PAR LES ADOLESCENTS ROUMAINS

Abstract

In a project of forming teenagers for the understanding of the economic communication we have tried to highlight the patterns for defining the heroes promoted in educative films. Our survey focused on two groups of high-school pupils (from Iaşi and Târgu-Frumos) who gave ratings to the two characters and had to choose between the teenager Donald and the teenager Bill. The results demonstrate that the strategies of individual adaptation are more important than the representations of the socio-cultural environment.

Key words: patterns, teenagers

SCS_11_2007_20